There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom...
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more...
Need fast, reliable, easy-to-implement solutions for SharePoint 2010? This book delivers exactly what you’re looking for: step-by-step help and guidance with the tasks that users, authors, content managers, and site managers perform most often. Fully updated to reflect SharePoint 2010’s latest improvements,...
Virtual collaborative team environments face unique challenges because their communication is not face-to-face. Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for...
I was compelled to write SEO Warrior for many reasons. Every day, thousands of sites are born in the hopes of making it big. Most of them will fail before achieving their goals. Many site owners create their sites blindly, without conducting proper research. Many site owners do not even know what search engine optimization (SEO) is and what its...
Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to...
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
The modern world offers lots of readily available online resources for learning. Wikipedia,
Google, news sources, millions of Web sites and blogs, even YouTube, offer access to
information in nearly any subject that triggers your curiosity and interest. Nonetheless, I
continue to believe that for deep understanding of something, nothing...
Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an...
In 2009, Lightning Tools decided to take one of its best-selling products, a desktop application, and put it
into the browser as an application page in SharePoint—which turned out to be quite a challenge. When
we were looking at technologies to use, jQuery stood out as something that could be really helpful.
We spent a lot of...
If you're a .NET or Microsoft Office developer, this book gives you the tools to utilize the entire SharePoint platform. It offers practical insights that will help you take advantage of this integrated suite of server capabilities along with specific examples of how to implement classes of solutions on top of the platform. You'll be able to apply...
