Unlike most engineering maths texts, this book does not assume a firm grasp of GCSE maths, and unlike low-level general maths texts, the content is tailored specifically to the needs of engineers. The result is a unique book written for engineering students that takes a starting point below GCSE level. Basic Engineering Mathematics is...

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

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Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful...

This best-selling comprehensive descriptive grammar forms a complete course, ideal for all students studying English Language, whether on a course or for self-study. Broadly based on Hallidayan systemic-functional grammar but also drawing on cognitive linguistics and discourse analysis, English Grammar is accessible, avoiding overly...

This book introduces mechanical principles and technology through examples and applications rather than theory. John Bird and Carl Ross do not assume any previous background in engineering studies, and as such this book can...

In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...

How Designers Think is based on Bryan Lawson's many observations of designers at work, interviews with designers and their clients and collaborators. This extended work is the culmination of forty years' research and shows the belief that we all can, and do, design, and that we can learn to design better. The creative mind continues...

'I have lost interest ... in all that I have written prior to The Philosophy of Money. This one is really my book, the others appear to me colourless and seem as if they could have been written by anyone else.' - Georg Simmel to Heinrich Rickert (1904)

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Alchemical symbols are part of popular culture, most recently popularised in the Harry Potter books. Alchemy intrigued Carl Jung, the founder of analytical psychology. It inspired him as he wrote ‘the Red Book’ - the journal of his voyage of internal discovery. He devoted much of his life to it, using alchemical symbols as...

While most research has examined the legal, economic and psychological sides of gambling, this innovative collection offers a wide range of cultural perspectives on gambling organizations. Using both historical and present-day case studies from throughout the world, the authors seriously consider the rituals, symbols, the meanings, values,...