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New Marketing
New Marketing
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential...
How to Make Money in Alternative Investments
How to Make Money in Alternative Investments

Your investing options aren’t confined to stocks, bonds, and mutual funds. Those are merely the most common investments and, as recent history proves, certainly not the safest or most profitable. How to Make Money in Alternative Investments introduces you to more than 40 places to invest your money outside the...

Radically Transparent: Monitoring and Managing Reputations Online
Radically Transparent: Monitoring and Managing Reputations Online

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies...

Excel 2010 Simplified
Excel 2010 Simplified

Get going with Excel 2010 quickly and easily with this Simplified guide

Excel can be a complex program, and Excel 2010 includes new features and functionalities that require users of older versions to re-learn the application. Whether you're switching from an earlier version or learning Excel for the first time,...

Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)
Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

 

In this completely revised book, top Facebook...

Excel PivotTables and PivotCharts: Your visual blueprint for creating dynamic spreadsheets
Excel PivotTables and PivotCharts: Your visual blueprint for creating dynamic spreadsheets

Master two of the most powerful features of Excel

Even if you use Excel all the time, you may not be up to speed on two of Excel's most useful features. PivotTable and PivotChart turn long lists of unreadable data into dynamic, easy-to-read tables and charts that highlight the information you need most; you can tweak...

Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth
Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation...

Digital Video Surveillance and Security
Digital Video Surveillance and Security

Digital Video Surveillance & Security provides a blueprint for the IP-based electronic security system clients need, allowing security professionals to protect their client's place of business or home. The author gives detailed plans on the best camera position, areas of coverage, hardware and software to select in order to maximize...

Excel Programming: Your visual blueprint for creating interactive spreadsheets
Excel Programming: Your visual blueprint for creating interactive spreadsheets

A great guide to Excel programming that is perfect for visual learners and takes you beyond Excel basics!

This book is the perfect reference for Excel users who want to delve deeper into the application to create powerful and dynamic programs. From creating macros to customizing dialog boxes, this step-by-step guide helps...

Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)
Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design...

Perl and Apache: Your visual blueprint for developing dynamic Web content
Perl and Apache: Your visual blueprint for developing dynamic Web content

Visually explore the range of built-in and third-party libraries of Perl and Apache

Perl and Apache have been providing Common Gateway Interface (CGI) access to Web sites for 20 years and are constantly evolving to support the ever-changing demands of Internet users. With this book, you will heighten your knowledge and see...

Business, Economics, and Finance with Matlab, GIS, and Simulation Models
Business, Economics, and Finance with Matlab, GIS, and Simulation Models

Although there are hundreds of books about MATLAB, there are no books that fully explore its value in the field of business economics. Few books describe how geographic information can be explicitly incorporated in business decisions, or explain how sophisticated MATLAB applications can be provided to users via the Internet using a...

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