Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

The purpose of writing this book is to produce a text suitable for students in Further and/or Higher Education who are required to learn how to use the computer-aided design (CAD) software package AutoCAD® 2011. Students taking examinations based on CAD will find the contents of the book of great assistance. The book is also suitable for...

The seventh edition of this highly acclaimed Oxford Handbook covers all the major specialties not covered in its companion handbook, the Oxford Handbook of Clinical Medicine. It continues to provide all the ideas and facts essential to those who will or who are already caring for patients whose needs may or may not fit within the traditional...

This family-friendly guide shows parents how to dramatically improve their baby photos and create beautiful, memorable albums without extensive experience, technical knowledge, or equipment. Featuring more than 150 striking examples of successful pictures, the book provides the skills and technique to create excellent portraits, action shots,...

Economics is a highly respected and successful textbook, valued world-wide by students for its comprehensive and engaging coverage of introductory economics. The book presents economics as an interesting, lively and relevant subject and it helps students to see how the world works by developing "an economic way of thinking" Its...

Iron is of fundamental importance to the growth, development and well-being of almost all living organisms. Multiple biological systems have evolved for the uptake, utilisation, storage, and homeostasis of iron in microbes, plants and mammals. Both iron deficiency and iron overload are found extensively in humans; the intimate links between...