Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will...

In Henry Fielding’s great novel Tom Jones, the young hero and his friend Partridge go to see a production of Shakespeare’s Hamlet—a play that had been around for less than 50 years at that point. Partridge, always opinionated and usually wrong, is not impressed by the actor playing Hamlet: “Why, I could act as well as...

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...