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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.


You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation...
Wireframing Essentials (Community Experience Distilled)
Wireframing Essentials (Community Experience Distilled)

If you've ever wanted to be a User Experience (UX) designer, this book will give you a great head start. It's a comprehensive handbook to the core principles and leads you through design methodologies with many practical examples.

Overview

  • Get up to speed on the industry standard design...
Business Journalism: How to Report on Business and Economics
Business Journalism: How to Report on Business and Economics

Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Forex Essentials in 15 Trades: The Global-View.com Guide to Successful Currency Trading (Wiley Trading)
Forex Essentials in 15 Trades: The Global-View.com Guide to Successful Currency Trading (Wiley Trading)

Traders are constantly learning their craft. Those who do not share information, discuss tactics and review prior trades are doomed for failure. Global-View.com knows this. It is the leading destination for Forex traders looking to learn and discuss trading. With over 33,000 registered users from 125 countries, Global-View.com exposes its...

High Impact Speeches: How to Create & Deliver Words That Move Minds
High Impact Speeches: How to Create & Deliver Words That Move Minds

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

Everything I Know about Marketing I Learned From Google
Everything I Know about Marketing I Learned From Google

Want Market Share? Google It!

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,
...

Super Trader: Make Consistent Profits in Good and Bad Markets
Super Trader: Make Consistent Profits in Good and Bad Markets

How do you transform yourself from mild-mannered investor to Super Trader? Think clearly. Plan accordingly. Commit completely. In other words, become a trader. And no one is better suited to help you make the transformation than legendary trading educator and author Van K. Tharp.

Combining the sharp insight and technical...

The Coder's Path to Wealth and Independence
The Coder's Path to Wealth and Independence

Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence,...

Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles
Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles

Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a...

Communicating Data with Tableau
Communicating Data with Tableau

Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations that provide insight or allow viewers to explore the data for themselves.

Ideal for analysts, engineers,...

If Hemingway Wrote JavaScript
If Hemingway Wrote JavaScript

What if William Shakespeare were asked to generate the Fibonacci series or Jane Austen had to write a factorial program? In If Hemingway Wrote JavaScript, author Angus Croll imagines short JavaScript programs as written by famous wordsmiths. The result is a peculiar and charming combination of prose, poetry, and...

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