This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.
In recent years, a large amount of software development activity has migrated from the client to the server. The client-centric model, in which a client executes complex programs to visualize and manipulate data, is no longer considered appropriate for the majority of enterprise applications. The principal reason is deployment—it is a...
In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...
Expert .NET 2.0 IL Assember drills down into the internal structures and operations of the .NET common language runtime and teaches you how to master the IL assembly language, ILAsm. (The rule of thumb is that if the runtime can do it, ILAsm must be able to express it.) This book is ideal if you're a compiler and tool developer, a...
Universal Serial Bus (USB) is one of the most important developments in PC peripheral interconnect technology since the introduction of serial and parallel ports in the early 1980's. It is fast becoming the port of choice for many new digital video conferencing cameras, scanners, monitors, PC telephony equipment, and Human Interface Devices such as...
This book addresses how program teams can develop complex games within the constraints of deadlines, budgets, and changing technologies. It establishes a set best practices taken from real-world experiences, while making sure readers understand that there are not any absolute solutions. Readers are taught how to write reusable code that they will...
Flex 3 is a great technology for developing Rich Internet Applications for the Web as well as for the desktop. If you are a developer looking to design great-looking and sophisticated user interfaces that resemble desktop-based applications, and want to utilize an existing server technology such as Java to develop RIAs, this book is for you.
Knowledge of problem solving and programming concepts is necessary for those who
develop applications for users. Unfortunately, many students have greater difficulty
with problem solving than they do with the syntax of computer languages. The art of
programming is learning multiple techniques and applying those techniques to specific...
Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and...
The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...