Learn IT - Books tags driving

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics (Wiley and SAS Business Series)

John Wiley & Sons, 2014

INNOVATION, CULTURE, AND BIG DATA ANALYTICS

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don't stray off course when chasing innovation. It focuses on real-world goals, strategies...

Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs

O'Reilly, 2006

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to...

Security of Mobile Communications

Auerbach Publications, 2009

The explosive demand for mobile communications is driving the development of wireless technology at an unprecedented pace. Unfortunately, this exceptional growth is also giving rise to a myriad of security issues at all levels — from subscriber to network operator to service provider.

Providing technicians and designers with a...

Marketing Plans for Services: A Complete Guide

John Wiley & Sons, 2011

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.

The marketer is taken step-by-step through the key phases...

Building a Cashless Society: The Swedish Route to the Future of Cash Payments (SpringerBriefs in Economics)

Springer, 2019

This open access book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding of what is driving this transition, and of the factors that are fostering and hampering it. In doing so, the book covers the role of central banks, political factors, needs for innovation,...

IT Auditing Using Controls to Protect Information Assets, 2nd Edition

McGraw-Hill, 2011

When we began writing this book, we had a fundamental tenet: Write a clear handbook for creating the organization’s IT audit function and for performing their IT audits. We wanted this book to provide more than checklists and textbook theories but instead to provide real-life practical guidance from people who have performed IT...

Teach Yourself Cobol in 21 Days (Sams Teach Yourself)

Sams Publishing, 1997

Sams Teach Yourself COBOL in 21 Days provides the necessary information needed to successfully enter the next century. . You'll find complete coverage of the syntax, standards, and programming of COBOL-putting you on the right track to the Year 2000 With the help of a programming expert, you will master the features of COBOL and learn to update...

Power Supplies for LED Driving

Newnes, 2008

The LED has been available for many years now, initially as a red colored indicator. Later, yellow/amber, green and finally blue colored LEDs became available, which triggered an explosion in applications. Applications included traffic lights, vehicle lights and wall-washes (mood lighting). Recently blue colored LEDs have been combined with yellow...

Getting Started with Oracle Event Processing 11g

Packt Publishing, 2013

Create and develop real-world scenario Oracle CEP applications

Overview

A unique insight and fascinating event driven journey that breathes life into Oracle Event Processing.

Explore the evolution and major capabilities of this innovative Oracle product in a step by step, building block...

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)

Springer, 2018

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business....

Devices of the Soul: Battling for Our Selves in an Age of Machines

O'Reilly, 2007

"Self-forgetfulness is the reigning temptation of the technological era. This is why we so readily give our assent to the absurd proposition that a computer can add two plus two, despite the obvious fact that it can do nothing of the sort--not if we have in mind anything remotely resembling what we do when we add numbers. In the computer's...

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

Butterworth-Heinemann, 2009

Back in the 1990s one of the common questions asked of online professionals was, ‘ what were you doing before the Internet? ’ The answers were many and varied and helped understand the drift of the ensuing conversation. Today, the most common answer is, ‘ I was in school ’ , delivered with a quizzical look as if wondering...

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