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E-Mail Marketing For Dummies (Business & Personal Finance)
E-Mail Marketing For Dummies (Business & Personal Finance)

E-mail isn’t a new technology any more, but you can do a lot of new things with e-mail marketing. E-mail can be delivered to mobile devices and can integrate nicely into a social media marketing strategy.

Still, the same challenges that existed in the past apply to the new world of e-mail marketing. Namely,...

Joomla! For Dummies (Computer/Tech)
Joomla! For Dummies (Computer/Tech)

Joomla (the exclamation point Joomla! won’t be used in the text of this book, for the sake of making it more readable,) gives you total control of your Web site — the layout, the navigation menus, the text, everything. In turn, this book gives you total control of Joomla.

Today, users are demanding more from Web...

iPad Application Development For Dummies
iPad Application Development For Dummies

The world stood on its toes as Steve Jobs announced the iPad in January 2010 as “our most advanced technology in a magical and revolutionary device at an unbelievable price.”

Do you believe in magic? The iPad has that magical quality of disappearing into your hands as you explore content with it. You have to hold...

Macs For Dummies
Macs For Dummies

What an amazing time to get to know the Mac. For years these elegantly designed computers have been a model of simplicity and virus-free stability. But that’s never stopped Apple from making these machines even harder to resist by applying stunning changes.

Consider Apple’s seismic embrace of Intel a few years...

Search Engine Optimization All-in-One For Dummies
Search Engine Optimization All-in-One For Dummies

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and ease of tracking. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way to have...

iLife '11 For Dummies
iLife '11 For Dummies

Remember the Nowhere Man from the Beatles’ classic animated movie Yellow Submarine? He was the nerdy little fellow always going round in circles, writing books, making music, taking pictures, directing plays, and making movies, always so very busy. But he was also very sad because no one could see his work; the Blue Meanies had...

Google SketchUp 8 For Dummies
Google SketchUp 8 For Dummies

A few years ago, I was teaching a workshop on advanced SketchUp techniques to a group of extremely bright middle and high school (or so I thought) students in Hot Springs, Arkansas. As subject matter went, I wasn’t pulling any punches — we were breezing through material I wouldn’t think of introducing to most groups...

SQL All-in-One For Dummies
SQL All-in-One For Dummies

SQL is the internationally recognized standard language for dealing with data in relational databases. Developed by IBM, SQL became an international standard in 1986. The standard was updated in 1989, 1992, 1999, 2003, and 2008. It continues to evolve and gain capability. Database vendors continually update their products to incorporate the...

HTML, XHTML & CSS For Dummies
HTML, XHTML & CSS For Dummies

Welcome to the wild, wacky, and wonderful possibilities of the World Wide Web, or more simply, the Web. In this book, we reveal the ins and outs of the markup languages that are the Web’s lifeblood — the Hypertext Markup Language (HTML) and its cousin, XHTML, along with the Cascading Style Sheet (CSS) language used to make...

Upgrading and Fixing Computers Do-it-Yourself For Dummies
Upgrading and Fixing Computers Do-it-Yourself For Dummies

You’re no dummy; we both know that. But something about computers often makes you feel like a dummy. And that’s perfectly understandable. Unlike today’s kids, you probably didn’t grow up with a computer in your kindergarten class, car, or in your back pocket. With this book, you’ll no longer feel uncomfortable...

Diagnosing Your Health Symptoms For Dummies®
Diagnosing Your Health Symptoms For Dummies®

Everybody develops new health problems sometimes. Often, these problems are familiar and not especially worrying. When you wake up with a slightly sore throat or get a mild headache after a long, busy day, for example, the chances are that you’ve already had this kind of thing before and you know instinctively what to do about it. You...

String Theory For Dummies
String Theory For Dummies

Why are scientists so excited about string theory? Because string theory is the most likely candidate for a successful theory of quantum gravity — a theory that scientists hope will unite two major physical laws of the universe into one. Right now, these laws (quantum physics and general relativity) describe two totally different types...

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