Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...
From the bestselling authors of The 24-Carrot Manager comes a manager's handbook on motivating employees through praise and recognition. Employees fed a steady diet of carrots focus better on company goals. They spot new opportunities faster. They have longer employment life spans (translation: lower turnover). And they can lift companies higher...
Take the next step in your career by earning your CompTIA A+ certification the faster, smarter way. This innovative, high-energy guide makes the most of your study time by teaching exactly what you need for the A+ Core Hardware and Operating Systems Technologies exams. You get focused, no-fluff coverage of exam objectives—plus Test Smart...
When Microsoft introduced an alpha version of the Microsoft .NET Framework to a small group of developers, the developers were immediately excited. Those of us attending this kickoff meeting understood the vision of .NET right away:
Erlang solves one of the most pressing problems facing developers today: how to write reliable, concurrent, high-performance systems. It's used worldwide by companies who need to produce reliable, efficient, and scalable applications. Invest in learning Erlang now.
Moore's Law is the observation that the amount you can do on a single chip...
Does the implementation of Microsoft Dynamics contribute to the goals of your company? Does your company itself have the capacity to build a bridge between the Business and IT? Can your employees adopt a flexible attitude on all the related changes ? And, probably even more important, is that what they are also willing to do? If you are striving...
Ruby is the fastest growing and most exciting dynamic language out there. If you need to get working programs delivered fast, you should add Ruby to your toolbox.
This book is the only complete reference for both Ruby 1.9 and Ruby 2.0, the very latest version of Ruby.
Need to solve problems quickly to develop creative projects to time and to budget? Want to hone your Flash skills so you can concentrate on your animation? Then How to Cheat in Flash is for you! Chris Georgenes shows how to work from the problem to the solution - from the viewpoint of an animator who has been commissioned to create a job and...
