Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the...

Interested in ways to make your business more efficient? Then Cloud Computing may be just what you have been looking for. Cloud Computing can enable you to drive down the costs of your IT function and gives you the ability to focus on your core business, whilst saving energy. The concept of shifting computing to a shared service provider is...

This book gives a systematic treatment of singularly perturbed systems that naturally arise in control and optimization, queueing networks, manufacturing systems, and financial engineering. It presents results on asymptotic expansions of solutions of Komogorov forward and backward equations, properties of functional occupation measures,...

This book describes the landscape of cloud computing from first principles, leading the reader step-by-step through the process of building and configuring a cloud environment. The book not only considers the technologies for designing and creating cloud computing platforms, but also the business models and frameworks in real-world...

Welcome to the tenth edition of Networking For Dummies, the book that’s written especially for people who have this nagging feeling in the back of their minds that they should network their computers but haven’t a clue about how to start or where to begin.

Do you often copy a spreadsheet to a flash drive just so...

The Ed Ponsi Forex Playbook offers a visual approach to learning specific trading strategies and identifying profitable trading opportunities in the Forex arena. Page by page, it skillfully describes strategies for long-term trading, swing trading, and day...

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...

Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly...

The fourth edition of Communications for Business is a comprehensive textbook, workbook, and reference book rolled into one. This book will help readers to develop confidence and expertise in composing effective business communications. This book will be helpful to anyone who is working or training to work in an administrative, managerial or...