Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that...

• Learn to manipulate, visualize, and analyze a wide range of financial data with the help of built-in functions and programming in R
• Understand the concepts of financial engineering and...

Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what "big data" means, why it's so important across all industries, and how you can...

The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data...

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and...

"Floyd has answered for many in this book a way to both understand and use the Commitment of Traders reports. In my thirty-five years as a registered broker and author of my own book, I find that at times someone takes a complex subject and makes it easier to understand. Floyd has done this with his book. Not only does he make...

Excel is a powerful program with more than 300 built-in functions that can be used to perform an almost infinite number of calculations. This friendly book shows you how to use the 150 most valuable ones in real-world situations: to compare the cost of buying vs....

Eight months in advance, one eccentric genius predicted the start of history's greatest bull market–accurate to within 17 days and 7 Dow Jones points. Then, days before his death, he called its end–precisely. Louis Rukeyser called him "uncannily accurate." The Stock Traders...

Learn how to make the most of the latest version of one of the most popular personal finance software applications available with Quicken 2007 On Demand. This book uses step-by-step, visual instructions to show you how to get up and running quickly using this latest version of Quicken. You...