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Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
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Laptops and Tablet PCs with Microsoft  Windows  XP Step by Step: Keep in Touch and Stay Productive--At Work, At Home, and On the Go!
Laptops and Tablet PCs with Microsoft Windows XP Step by Step: Keep in Touch and Stay Productive--At Work, At Home, and On the Go!
The easiest way to go mobile with Windows XPone step at a time! Teach yourself exactly what you need to know about using your laptop, notebook, or Tablet PC to stay connected and productive at the office, at home, and on the road. With Step by Step, you work at your own pace through easy-to-follow lessons and practice files on CD. For the office,...
50 Battles That Changed the World
50 Battles That Changed the World
Any attempt to list the 50 most important battles in all history is necessarily subjective. To list them in order of importance is an even greater exercise of chutzpah. Nevertheless, people have been listing decisive battles since Sir Edward Creasy, a lawyer who taught history, a century-and-a-half ago. Other compilers include...
Radio Wave Propagation: An Introduction for the Non-Specialist
Radio Wave Propagation: An Introduction for the Non-Specialist
This work treats the essential elements of radio wave propagation without requiring recourse to advanced electromagnetic concepts and equations; however it provides sufficient detail to allow those concerned with wireless systems to acquire quickly a practical working knowledge of the important concepts.

The treatment commences with an analysis...

Handbook of Personology and Psychopathology
Handbook of Personology and Psychopathology
A MONUMENTAL WORK IN THE STUDY OF HUMAN CHARACTER AND ALL OF ITS COMPLEXITIES

The Handbook of Personology and Psychopathology offers a state-of-the-art overview of a burgeoning field of inquiry that addresses the full spectrum of human personality and functioning, from normal to abnormal. Inspired by the seminal contributions and achievements...

Visual C++ Windows Shell Programming
Visual C++ Windows Shell Programming
The Windows shell provides much of the look and feel of the Windows 98/Windows NT 4 desktop, and it offers many new possibilities for writing better programs. Visual C++ 6 Windows Shell Programming provides an excellent guide to understanding and programming the Windows shell, in a book filled with expert tips and useful code.

The...

The God Part of the Brain: A Scientific Interpretation of Human Spirituality and God
The God Part of the Brain: A Scientific Interpretation of Human Spirituality and God

Acclaimed by a wide range of experts, The "God" Part of the Brain is a classic. Matthew Alper presents a stunning argument: that our brain is hardwired to believe in a God. He offers a scientific explanation that we inherit an evolutionary mechanism that allows us to cope with our greatest terror - death.

The author also...

Humanity 2.0: What it Means to be Human Past, Present and Future
Humanity 2.0: What it Means to be Human Past, Present and Future
Social thinkers in all fields are faced with one unavoidable question: what does it mean to be 'human' in the 21st century? As definitions between what is 'animal' and what is 'human' break down, and as emerging technologies such as artificial intelligence and nano- and bio- technologies develop, accepted...
Language in Cognition and Affect (Second Language Learning and Teaching)
Language in Cognition and Affect (Second Language Learning and Teaching)

The volume contains most updated theoretical and empirical research on foreign or second language processes analyzed from the perspective of cognition and affect. It consists of articles devoted to various issued related to such broad topics as gender, literacy, translation or culture, to mention a few. The collection of papers offers a...

   
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