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Programming Google App Engine
Programming Google App Engine
On the Internet, popularity is swift and fleeting. A mention of your website on a popular blog can bring 300,000 potential customers your way at once, all expecting to find out who you are and what you have to offer. But if you’re a small company just starting out, your hardware and software aren’t...
Excel 2010 Financials Cookbook
Excel 2010 Financials Cookbook

Excel is an extremely powerful tool that is made to handle many varieties of data. Regardless of the job you do, chances are you have had to use Excel at some time in your career, or you will. Regardless of your reason for using Excel, many users never realize the full potential of the software, relegating Excel to not much more than a list...

Smart Is the New Rich: If You Can't Afford It, Put It Down
Smart Is the New Rich: If You Can't Afford It, Put It Down

A practical way to think about money today

Author and CNN veteran money correspondent Christine Romans believes we should live by three qualifiers: living within our means, living with less debt, and being less vulnerable. While some may say this is old-fashioned, today it's hard to argue with Romans' view.

...

Java(TM) Native Interface: Programmer's Guide and Specification
Java(TM) Native Interface: Programmer's Guide and Specification

The Java Native Interface (JNI) enables the integration of code written in the Java programming language with code written in other languages such as C and C++. It allows programmers to take full advantage of the Java platform without having to abandon their investment in legacy code.

This book is the definitive resource and a...

IBM Xseries 455 Planning And Installation Guide
IBM Xseries 455 Planning And Installation Guide
The IBM eServer xSeries 455 is the second-generation Enterprise X-Architecture server using the 64-bit IBM XA-64 chipset and the Intel Itanium 2 processor. Unlike the x450, its predecessor, the x455 supports the merging of four server chassis to form a single 16-way image, providing even greater expandability and investment protection.
...
Pro Linux System Administration
Pro Linux System Administration

Information technology plays a critical role in business success. Investment in technology can increase productivity. It can provide access to new markets—for example, via the Internet. So understanding information technology and how it can serve your business is important.

You also need to understand the cost of the
...

Drupal 6 Search Engine Optimization
Drupal 6 Search Engine Optimization
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

How the Stock Market Works: A Beginner's Guide to Investment
How the Stock Market Works: A Beginner's Guide to Investment

People are constantly being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Some might see recessions as the very worst time to invest in the stock market, but many of the world's most successful investors insist that a market downturn is the...

It's About More Than the Money: Investment Wisdom for Building a Better Life
It's About More Than the Money: Investment Wisdom for Building a Better Life

In It’s About More Than the Money, award-winning financial advisor Saly A. Glassman shows you how to regain control over your financial life–and stay in control. Glassman brings together 21 fundamental investment principles, illuminates them with actual investor experiences, and guides you through...

MCSA/MCSE Self-Paced Training Kit (Exam 70-291)
MCSA/MCSE Self-Paced Training Kit (Exam 70-291)

Welcome to MCSA/MCSE Self−Paced Training Kit (Exam 70−291): Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure, Second Edition. This book prepares you for the 70-291 exam by teaching you how to configure, manage, and troubleshoot various aspects of a Microsoft Windows Server 2003 Service...

Pharmaceutical Project Management, Second Edition (Drugs and the Pharmaceutical Sciences)
Pharmaceutical Project Management, Second Edition (Drugs and the Pharmaceutical Sciences)
This second edition of Pharmaceutical Project Management is published one decade after the first edition. What has changed over the past decade in drug development? Actually, a lot. The move to outsourcing has intensified and the successful management of relationships between sponsor and contractor is recognized to be a...
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