“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

In fact, PHP is now in the top five most popular and most used languages according to a majority of...

Game theory—the study of how competitors act, react, and interact in the strategic pursuit of their own self-interest—has become an essential competitive tool in today’s business arena. Game Theory at Work provides examples of how businesspeople can use this time-proven approach to successfully meet competitive...

With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today’s most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe—from Michael Dell to...

Deploy and manage high-performance data transformation solutions across your enterprise using the step-by-step techniques in this fully revised guide. Hands-On Microsoft SQL Server 2008 Integration Services, Second Edition explains the tools and methods...

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets...

Maximize the powerful features of Ubuntu with expert guidance, tips, and techniques from bestselling Linux author Richard Petersen. Packed with clear explanations and detailed examples, this comprehensive volume shows you how to get off the ground with Ubuntu, set up...

Mount a comprehensive, proactive defense against the most sinister cyber-criminals using the tricks and techniques contained in this unique resource. Fully updated to include the latest weapons in the security experts; arsenal, Anti-Hacker Tool Kit, Third Edition provides all the...

String Theory...