In the first part of the...

This book has been written for students on electrical engineering courses who don’t necessarily possess prior knowledge of electrical circuits.  Based on the author’s own teaching experience, it...

“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our...

The evidence continues to mount: melting ice caps, rising temperatures, increasingly frequent natural disasters. As the devastating effects of global warming come into sharper focus, societies must work to both mitigate greenhouse gas...

Varian is “the Adam Smith of the new discipline of Googlenomics.”―Stephen Levy, Wired

For over 20 years Hal Varian’s Intermediate Microeconomics has...

Want to know how to make yours the “in” business with both the press and customers? Looking for that one tool to help you get word of mouth rolling, quickly and inexpensively? Your competitors are working hard to generate this exposure, and now it’s your turn. Full Frontal PR lets you in on a big secret of the PR...

In 1999, in The Return of Depression Economics, Paul Krugman surveyed the economic crises that had swept across Asia and Latin America, and pointed out that those crises were a warning for all of us: like diseases that have become resistant to antibiotics, the economic maladies that caused the Great Depression were making a comeback. In...

The first edition of C Programming: A Modern Approach was popular with students and faculty alike because of its clarity and comprehensiveness as well as its trademark Q&A sections. Professor King's spiral approach made it accessible to a broad range of readers, from beginners to more advanced students. With...