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 Marketing Plans for Services: A Complete Guide
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases... | | Android Recipes: A Problem-Solution Approach
Android continues to be one of the leading mobile OS and development platforms driving today's mobile innovations and the apps ecosystem. Android appears complex, but offers a variety of organized development kits to those coming into Android with differing programming language skill sets.
Android Recipes: A... | | |
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Memristor Networks
Using memristors one can achieve circuit functionalities that are not possible to establish with resistors, capacitors and inductors, therefore the memristor is of great pragmatic usefulness. Potential unique applications of memristors are in spintronic devices, ultra-dense information storage, neuromorphic circuits and programmable... | | Data Push Apps with HTML5 SSE: Pragmatic Solutions for Real-World Clients
Make sure your website or web application users get content updates right now with minimal latency. This concise guide shows you how to push new data from the server to clients with HTML5 Server-Sent Events (SSE), an exceptional technology that doesn’t require constant polling or user interaction. You’ll learn how... | | Appcelerator Titanium Smartphone App Development Cookbook
Over 80 recipes for creating native mobile applications specifically for iPhone and Android smartphones – no Objective-C or Java required with this book and ebook
Overview
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Leverage your JavaScript skills to write mobile applications using Titanium Studio tools with the native advantage!
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Mathematics: A Second Start
Provides less mathematically minded students with a gentle introduction to basic mathematics and some more advanced topics. Covering algebra, trigonometry, calculus and statistics, it manages to combine clarity of presentation with liveliness of style and sympathy for students' needs. It is straightforward, pragmatic and packed full of... | | Clojure for Machine Learning
In this compelling introduction to machine learning techniques and algorithms, you’ll learn how to use your knowledge of Clojure. From building systems to using machine learning techniques in cloud architecture, it’s the complete guide.
Overview
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Covers a lot of machine learning techniques with...
| | The Agile Culture: Leading through Trust and Ownership
Build Agile Cultures That Unleash Passion, Innovation, and Performance
What do you want? Delighted customers. How do you get them? By rapidly delivering innovative, exciting products and services your customers will love to use. How do you do this?... |
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Security for Multihop Wireless Networks
Security for Multihop Wireless Networks provides broad coverage of the security issues facing multihop wireless networks. Presenting the work of a different group of expert contributors in each chapter, it explores security in mobile ad hoc networks, wireless sensor networks, wireless mesh networks, and personal area... | | Talend for Big Data
If you want to start working on big data projects fast, this is the guide you've been looking for. Delve deep into Talend and discover how just how easily you can revolutionize your data handling and presentation.
Overview
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Write complex processing job codes easily with the help of clear and step by...
| | Scala for Java Developers
Build reactive, scalable applications and integrate Java code with the power of Scala
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Learn the syntax interactively to smoothly transition to Scala by reusing your Java code
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Leverage the full power of modern web programming by building scalable and reactive applications
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