‘This important new book provides a penetrating, novel analysis of the key role played by knowledge when viewed through the lens of Schumpeterian economics. It is loaded with important insights that highlight the primacy of knowledge and innovation to unleash economic growth.’

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.