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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

MySQL and JSON: A Practical Programming Guide
MySQL and JSON: A Practical Programming Guide
Practical instruction on using JavaScript Object Notation (JSON) with MySQL


This hands-on guide teaches, step by step, how to use JavaScript Object Notation (JSON) with MySQL. Written by a MySQL Community Manager for Oracle, MySQL and JSON: A Practical Programming Guide...
Instant HTML5 2D Platformer
Instant HTML5 2D Platformer

Learn how to develop a 2D HTML5 platformer that is capable of running in modern browsers

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results
  • Learn about HTML5 2D game development and how to create your own HTML5 games
  • ...
Internet Television
Internet Television
Internet television is the quintessential digital convergence medium, putting together television, telecommunications, the Internet, computer applications, games, and more. It is part of a historic move from individualized narrowband capacity, measured by kilobits per user, to one of broadband with a capacity of megabits per user. This move will...
MapReduce Design Patterns: Building Effective Algorithms and Analytics for Hadoop and Other Systems
MapReduce Design Patterns: Building Effective Algorithms and Analytics for Hadoop and Other Systems
Welcome to MapReduce Design Patterns! This book will be unique in some ways and familiar in others. First and foremost, this book is obviously about design patterns, which are templates or general guides to solving problems. We took a look at other design patterns books that have been written in the past as...
SQL in a Nutshell: A Desktop Quick Reference
SQL in a Nutshell: A Desktop Quick Reference
The explosive growth of the information technology industry and the constantly
growing need to compile, store, access, and manipulate increasingly larger masses
of data have required the development of ever more sophisticated database
management tools.

Since its first incarnation in the 1970s, Structured Query Language
...
Laptops Just the Steps For Dummies (Computer/Tech)
Laptops Just the Steps For Dummies (Computer/Tech)
You’ll get the straight, simple lessons that you need to effectively use your Vista powered laptop in Laptops Just the Steps For Dummies. Get where you need to go with a minimum of steps! This book lays out a specific goal and helps you achieve it with a series of lessons, paired with tips and graphics to illustrate the task. You can...
The Encyclopedia of Animated Cartoons
The Encyclopedia of Animated Cartoons
In the beginning (this was the 1960s for me), Saturday mornings existed for the sole purpose of watching cartoons. Before my brother and I were allowed to turn on the TV the only rule was that our beds had to be made, our breakfast eaten (Quisp! cereal) and our teeth brushed. Of course, we were up at the crack of dawn so as to not miss a thing....
Beginning Google Blogger
Beginning Google Blogger

Are you interested in starting a blog but can’t decide on which service to use? Google’s Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web applications.

Beginning Google Blogger is a complete resource on how to create and manage
...

Switching to a Mac Portable Genius
Switching to a Mac Portable Genius

The stats tell us that people are switching from Windows to the Mac in record numbers, but those stats don’t tell us why. Perhaps it’s because Windows users would like to actually enjoy using a computer for a change. Perhaps it’s because Macs just work: you take them out of the box, plug them in, and within minutes...

Excel 2013: The Missing Manual
Excel 2013: The Missing Manual

The world’s most popular spreadsheet program is now more powerful than ever, but it’s also more complex. That’s where this Missing Manual comes in. With crystal-clear explanations and hands-on examples, Excel 2013: The Missing Manual shows you how to master Excel so you can easily track, analyze, and chart your...

Learning JavaScript Data Structures and Algorithms: Write complex and powerful JavaScript code using the latest ECMAScript, 3rd Edition
Learning JavaScript Data Structures and Algorithms: Write complex and powerful JavaScript code using the latest ECMAScript, 3rd Edition

Create classic data structures and algorithms such as depth-first search and breadth-first search, learn recursion, as well as create and use a heap data structure using JavaScript

Key Features

  • Implement common data structures and the associated algorithms along with the context in which...
unlimited object storage image
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