Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

Hailed for its ease of use, power, and sophistication, Revit is the industry-leading Building Information Modeling (BIM) software package. Introducing Revit Architecture provides a thorough overview of Revit's concepts,...

Revit MEP has finally come into its own, and this perfectly paced reference covers all the core concepts and functionality of this fast-growing mechanical, electrical, and plumbing software. The authors collate all their years of experience to develop this...

If you already know the basics of Maya, the latest version of this authoritative book takes you to the next level. From modeling, texturing, animation, and visual effects to high-level techniques for film, television, games, and more, this book...

Managing energy usage via a company network allows you to create an energy management program that can be scaled company-wide, and this unique book shows you just how to do it. Through step-by-step instruction and real-world case studies drawn from the expert author team's own...

Civil 3D was introduced in 2004 as a trial product. Designed to give the then–Land Development desktop user a glimpse of the civil engineering software future, it was a sea change for AutoCADbased design packages. Although there was need for a dynamic design package, many seasoned Land Desktop users wondered how they’d ever make...

It doesn't matter if you're new to programming or just to VB.NET, Visual Basic .NET Programming gets you up and running with the new version and offers a comprehensive introduction to Windows and web application development. From language fundamentals to ADO.NET, XML, and Web Services, Harold Davis's thoughtful approach emphasizes...

Award-winning nature photographers Ellen and Josh Anon reveal their secrets to creating stunning nature images using their field-tested methods and the very latest Photoshop techniques. The book is packed with practical workflows and...

Autodesk's Mudbox was used to create photorealistic creatures for The Dark Knight, The Mist, and others films. Now you can join the crowd interested in learning this exciting new digital modeling and sculpting tool with this...

Microsoft has recently changed its certification program to contain three primary series: Technology, Professional, and Architect. The Technology Series of certifications is intended to allow candidates to target specific technologies and is the basis for obtaining the Professional Series and Architect Series of certifications. The...

Taking into account that many of today's digital artists -- particularly 3D character animators -- lack foundational artistic instruction, this book teaches anatomy in a coherent and succinct style. A clear writing style explains how to sculpt an accurate human figure, starting with the skeleton and working out to muscle, fat, and skin....