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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing...
wxPython Recipes: A Problem - Solution Approach
wxPython Recipes: A Problem - Solution Approach

Quickly discover solutions to common problems, learn best practices, and understand everything wxPython has to offer. This book is for anyone wanting to learn more about how to use the wxPython desktop GUI toolkit. It assumes some prior knowledge of Python and a general understanding of wxPython or GUI development, and contains more than 50...

Nanotechnology: Applications in Energy, Drug and Food
Nanotechnology: Applications in Energy, Drug and Food

Applications of nanotechnology are the remarkable sizes dependent on physiochemical properties of nanomaterials that have led to the developed protocols for synthesizing nanomaterials over a range of size, shapes and chemical compositions. Nanomaterials are normally powders composed of nanoparticles which exhibit properties...

Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace
Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce...

Compilers: Principles, Techniques, and Tools (2nd Edition)
Compilers: Principles, Techniques, and Tools (2nd Edition)

In the time since the 1986 edition of this book, the world of compiler design has changed significantly. Programming languages have evolved to present new compilation problems. Computer architectures offer a variety of resources of which the compiler designer must take advantage. Perhaps most interestingly, the venerable technology of...

Einstein in Matrix Form: Exact Derivation of the Theory of Special and General Relativity without Tensors
Einstein in Matrix Form: Exact Derivation of the Theory of Special and General Relativity without Tensors

This book is an introduction to the theories of Special and General Relativity. The target audience are physicists, engineers and applied scientists who are looking for an understandable introduction to the topic - without too much new mathematics. The fundamental equations of Einstein's theory of Special and General Relativity are...

Introduction to Reconfigurable Supercomputing (Synthesis Lectures on Computer Architecture)
Introduction to Reconfigurable Supercomputing (Synthesis Lectures on Computer Architecture)

This book covers technologies, applications, tools, languages, procedures, advantages, and disadvantages of reconfigurable supercomputing using Field Programmable Gate Arrays (FPGAs). The target audience is the community of users of High Performance Computers (HPC) who may benefit from porting their applications into a reconfigurable...

Open Source Intelligence Methods and Tools: A Practical Guide to Online Intelligence
Open Source Intelligence Methods and Tools: A Practical Guide to Online Intelligence
Apply Open Source Intelligence (OSINT) techniques, methods, and tools to acquire information from publicly available online sources to support your intelligence analysis. Use the harvested data in different scenarios such as financial, crime, and terrorism investigations as well as performing business competition analysis and acquiring...
Compiler Design: Analysis and Transformation
Compiler Design: Analysis and Transformation

While compilers for high-level programming languages are large complex software systems, they have particular characteristics that differentiate them from other software systems. Their functionality is almost completely well-defined - ideally there exist complete precise descriptions of the source and target languages. Additional descriptions...

Hyperspectral Data Processing: Algorithm Design and Analysis
Hyperspectral Data Processing: Algorithm Design and Analysis

Hyperspectral Data Processing: Algorithm Design and Analysis is a culmination of the research conducted in the Remote Sensing Signal and Image Processing Laboratory (RSSIPL) at the University of Maryland, Baltimore County. Specifically, it treats hyperspectral image processing and hyperspectral signal processing as separate subjects in...

Model-Driven Development of Advanced User Interfaces (Studies in Computational Intelligence)
Model-Driven Development of Advanced User Interfaces (Studies in Computational Intelligence)
Model-Driven Development (MDD) has become an important paradigm in software development. The approach claims to provide a solution for systematic and efficient software development for the highly complex systems developed nowadays. It uses models, i.e. abstract representations of certain aspects of a system, as primary artifacts...
Compiler Design: Syntactic and Semantic Analysis
Compiler Design: Syntactic and Semantic Analysis

While compilers for high-level programming languages are large complex software systems, they have particular characteristics that differentiate them from other software systems. Their functionality is almost completely well-defined – ideally there exist complete precise descriptions of the source and target languages. Additional...

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