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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
It never fails. When people ask me what I do for a living, and I say, “I write web copy,” I’m met with blank stares. Web copy is such a new term even those who have an Internet presence hardly recognize it. I quickly explain, “Web copy simply means the words that make visitors to your website pull out their credit cards and...
Border Contraband: A History of Smuggling across the Rio Grande (Inter-America)
Border Contraband: A History of Smuggling across the Rio Grande (Inter-America)

Winner, Jim Parish Award for Documentation and Publication of Local and Regional History, Webb County Heritage Foundation, 2015

Present-day smuggling across the U.S.-Mexico border is a professional, often violent, criminal activity. However, it is only the latest chapter in a history of illicit business dealings that...

Core Concepts of Accounting Information Systems
Core Concepts of Accounting Information Systems

Information technologies impact every aspect of accounting, including financial reporting, managerial accounting, auditing, and tax. The nature of the work done by accountants continues to evolve as these technologies advance. For example, less than 30 years ago, accountants could have spent much of their day footing ledgers and making...

From Good to Bad Bankers: Lessons Learned from a 50-Year Career in Banking
From Good to Bad Bankers: Lessons Learned from a 50-Year Career in Banking

Bankers are administrators of other people’s money, and they are responsible both to their depositors and to other stakeholders.  Human nature being what it is, however, they sometimes fall prey to overweening ambition, coming to see themselves as the rightful beneficiaries of the moneys entrusted to them.  This can...

How to Make Money in Alternative Investments
How to Make Money in Alternative Investments

Your investing options aren’t confined to stocks, bonds, and mutual funds. Those are merely the most common investments and, as recent history proves, certainly not the safest or most profitable. How to Make Money in Alternative Investments introduces you to more than 40 places to invest your money outside the...

Quicken 2010 For Dummies
Quicken 2010 For Dummies

This classic bestseller has been thoroughly updated for the newest version of Quicken

Who doesn't have questions about managing finances these days? Stephen Nelson translates his years of expertise as a CPA and tax expert into this plain-English guide that shows you how to manage your finances with the nation's leading...

J.K. Lasser's Homeowner's Tax Breaks: Your Complete Guide to Finding Hidden Gold in Your Home
J.K. Lasser's Homeowner's Tax Breaks: Your Complete Guide to Finding Hidden Gold in Your Home

Shows how to take advantage of the many tax breaks available to homeowners

There are 65 million homeowners in the U.S. and there are almost as many tax savings opportunities offered to them. Unfortunately, beyond the most common tax breaks, homeowners are typically in the dark. Worse, some may know about a particular tax break, but not...

  
   
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