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Sensory Marketing
This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in ... | | iPhone User Interface Design ProjectsWith over 100,000 iPhone applications and 125,000 registered iPhone developers, is it still possible to create a top-selling app that stands apart from the six-figure crowd? Of course, but you’ll need more than a great idea and flawless code—an eye-catching and functional user interface design is essential. With this book,... | | The Internet: The Missing ManualThe Internet is almost synonymous with change--that's one of its charms, and one of its headaches. You may think you know the Internet, but are you really up to speed on internet telephones, movie and TV downloading, blogging, gaming, online banking, dating, and photosharing?
This utterly current book... |
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Microsoft Windows XP Media Center Edition Fast & EasyGet ready to discover your computer’s amazing multimedia capabilities. Microsoft Windows XP Media Center Edition Fast & Easy offers step-by-step instructions for using your computer as a television, DVD player, photo viewer, CD player, and more! By the time you finish, you’ll even cover multimedia file storage options and the Media... | | Search Patterns: Design for Discovery
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. In this provocative and inspiring book, you'll explore design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real-time search and ... | | Sencha Touch 2 Mobile JavaScript Framework
Your knowledge of HTML and CSS is a door to the world of mobile web apps thanks to this handy guide to Sencha Touch. Through code and screenshots it gives you the practical know-how to use the framework.
Overview
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Learn to develop web applications that look and feel native on Apple iOS, Google Android,...
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iPhone SDK DevelopmentPacking the power of desktop applications into a small mobile device, the iPhone SDK offers developers the ability to create dynamic, visually-appealing, and highly-capable mobile applications, using the same APIs and tools that Apple uses for its own applications.
However, harnessing that power means learning new tools, new APIs,... | | Taking Your iPhone 4 to the Max
Before the iPhone, every smartphone on the market had a little screen, a tiny thumb keyboard, and a user interface that confused even the experts. Then, in June of 2007, everything changed.
In the three years since the introduction of the first iPhone, we’ve seen a tremendous change in the way that people work with... | | |
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The Complete Idiot's Guide to Speaking in Public With Confidence
Just what the doctor ordered for the anxiety-ridden speaker-to-be, this indispensable, fun-to-read reference contains solid information, tips, alerts, and more to help the average person prepare and give powerful presentations. With just the right touch and full of wit, this is the book to read and read again before speaking in public. ... | | Designing Large Scale LANsLarge networks are complex systems, with many interdependent devices held together only by the strength of the network designer's specifications. It takes a lot of knowledge--and a lot of time--to make sure that the capacity of links and nodes is neither wasted nor overloaded. Designing Large-Scale LANs explains how the pieces of a large... | | SAP GRC For Dummies (Computer/Tech)Governance, risk, and compliance—these three big letters can add up to one giant headache. But GRC doesn't have to be a boil on your corporate behind. SAP GRC For Dummies untangles the web of regulations that confronts your company and introduces you to software solutions the not only keep you in compliance, but also make your whole... |
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