Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Welcome to the Home Technology Integrator (HTI+) Exam Cram 2! This book is designed to help you prepare to take—and pass—the Computing Technology Industry Association (CompTIA) certification exams HT0-101, "Residential Systems," and HT0-102, "Systems Infrastructure and Integration." This...

See it done. Do it yourself. It’s that Easy! Easy Computer Basics, Windows 7 Edition  teaches you the fundamentals to help you get the most from your computer hardware and software. Fully illustrated steps with simple instructions guide you through each task, building the skills you need to perform the most common computer tasks....

The 3D printing revolution is well upon us, with new machines appearing at an amazing rate. With the abundance of information and options out there, how are makers to choose the 3D printer that's right for them? MAKE is here to help, with our Ultimate Guide to 3D Printing. With articles about techniques, freely available CAD packages, and...

Over 7 billion people demand water from resources that the changing climate is making more and more difficult to harness. Water scarcity and shortage are increasingly common and conditions are becoming more extreme. Inadequate and inappropriate management of water is already taking its toll on the environment and on the quality of life of...

Providing you with the ultimate guide to the C# language, this book will help you quickly write your own programs while also getting you up to speed on how the .NET architecture works. It not only covers the fundamentals of C# but presents numerous examples of applications that use a variety of related technologies, including database access,...