Oracle Warehouse Builder 11g: Getting StartedCompeting in today's world requires a greater emphasis on strategy, long-range planning, and decision making, and this is why businesses are building data warehouses. Data warehouses are becoming more and more common as businesses have realized the need to mine the information that is stored in electronic form. Data warehouses provide valuable... | | A Manager's Guide to Data Warehousing
Many executives, managers, business analysts, and nontechnical personnel are highly motivated to learn more about data warehousing. They want to understand what data warehouses are and how they work. More important, many are truly interested in doing their part to ensure success when implementing a data warehouse in their company. They are... | | Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Fifteen years ago, Michael and I wrote the first version of this book. A little more than 400 pages, the book fulfilled our goal of surveying the field of data mining by bridging the gap between the technical and the practical, by helping business people understand the data mining techniques and by helping technical people understand the... |