Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

My first inkling that something had gone seriously hay-wire in higher education came just after the turn of the millennium, when I was asked to take over the job of advisor to the campus radio station. I had spent the previous five years as a full-time journalism instructor and advisor to the student newspaper at Keene State College in New...

Until recent times medical science could do little to prevent or cure life-threatening diseases that claimed young lives and made infant mortality commonplace. But today those 85 and over form the most rapidly growing percentage of the population. While death from infectious diseases has been widely controlled, only two of the current top 10...

Both a revelation and a call-to-action, Immigrant, Inc. explores the uncommon skill and drive of America's new immigrants and their knack for innovation and entrepreneurship. From the techies who created icons of...

If the life of any 20th century mathematician can be said to be a history of mathematics in his time, it is that of David Hilbert. To the enchanted young mathematicians and physicists who flocked to study with him in Goettingen before and between the World Wars, he seemed mathematics personified, the very air around him"scientifically...

Defend against the latest pervasive and devastating wireless attacks using the tactical security information contained in this comprehensive volume. Hacking Exposed Wireless reveals how hackers zero in on susceptible networks and peripherals, gain access, and execute...