The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...

Based on lectures given at a CNRS summer school in France, this book covers many aspects of stellar environments (both observational and theoretical) and offers a broad overview of the field. More specifically, Part I of the book focuses on the Sun, the properties of the ejected plasma, of the solar wind and on space weather. The second part...

Since Benoit Mandelbrot's pioneering work in the late 1970s, scores of research articles and books have been published on the topic of fractals. Despite the volume of literature in the field, the general level of theoretical understanding has remained low; most work is aimed either at too mainstream an audience to...

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

This book is intended for undergraduates and young researchers who wish to understand the role that different branches of physics and mathematics play in the execution of actual experiments. The unique feature of the book is that all the subjects addressed are strictly interconnected within the context of the execution of a single experiment...

This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that understanding the brain can give leaders new and powerful insights into human behaviour and how to effectively tap into that knowledge to generate better returns in business....