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The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

Republic of Lies: American Conspiracy Theorists and Their Surprising Rise to Power
Republic of Lies: American Conspiracy Theorists and Their Surprising Rise to Power

A riveting tour through the landscape and meaning of modern conspiracy theories, exploring the causes and tenacity of this American malady, from Birthers to Pizzagate and beyond.

American society has always been fertile ground for conspiracy theories, but with the election of Donald Trump, previously
...

Game Programming with Code Angel: Learn how to code in Python on Raspberry Pi or PC
Game Programming with Code Angel: Learn how to code in Python on Raspberry Pi or PC

Program in Python on a Raspberry Pi or PC by developing six computer games. Each game project is split into several chapters of the book. Rather than taking you through programming techniques as standalone concepts, this book explains concepts as they are used within a game.

You'll learn about variables; integer,...

Programming Bitcoin: Learn How to Program Bitcoin from Scratch
Programming Bitcoin: Learn How to Program Bitcoin from Scratch

Dive into Bitcoin technology with this hands-on guide from one of the leading teachers on Bitcoin and Bitcoin programming. Author Jimmy Song shows Python programmers and developers how to program a Bitcoin library from scratch. You’ll learn how to work with the basics, including the math, blocks, network, and...

Python Projects for Beginners: A Ten-Week Bootcamp Approach to Python Programming
Python Projects for Beginners: A Ten-Week Bootcamp Approach to Python Programming

Immerse yourself in learning Python and introductory data analytics with this book’s project-based approach. Through the structure of a ten-week coding bootcamp course, you’ll learn key concepts and gain hands-on experience through weekly projects.

Each chapter in this book is presented as a full week of...

The Brain from Inside Out
The Brain from Inside Out
Is there a right way to study how the brain works? Following the empiricist's tradition, the most common approach involves the study of neural reactions to stimuli presented by an experimenter. This 'outside-in' method fueled a generation of brain research and now must confront hidden
assumptions about causation and
...
Wherever the Sound Takes You: Heroics and Heartbreak in Music Making
Wherever the Sound Takes You: Heroics and Heartbreak in Music Making
David Rowell is a professional journalist and an impassioned amateur musician. He’s spent decades behind a drum kit, pondering the musical relationship between equipment and emotion. In Wherever the Sound Takes You, he explores the essence of music’s meaning with a vast spectrum of players, trying to understand...
Creatures of Cain: The Hunt for Human Nature in Cold War America
Creatures of Cain: The Hunt for Human Nature in Cold War America

How Cold War America came to attribute human evolutionary success to our species' unique capacity for murder

After World War II, the question of how to define a universal human nature took on new urgency. Creatures of Cain charts the rise and precipitous fall in Cold War America of a theory that
...

Nervous States: Democracy and the Decline of Reason
Nervous States: Democracy and the Decline of Reason

In this age of intense political conflict, we sense objective fact is growing less important. Experts are attacked as partisan, statistics and scientific findings are decried as propaganda, and public debate devolves into personal assaults. How did we get here, and what can we do about it?

In this...

Negation and Speculation Detection (Natural Language Processing)
Negation and Speculation Detection (Natural Language Processing)
Negation and speculation detection is an emerging topic that has attracted the attention of many researchers, and there is clearly a lack of relevant textbooks and survey texts. This book aims to define negation and speculation from a natural language processing perspective, to explain the need for processing these phenomena, to summarise...
Blockchain for Business 2019: A user-friendly introduction to blockchain technology and its business applications
Blockchain for Business 2019: A user-friendly introduction to blockchain technology and its business applications

Your one-stop guide to blockchain technology and its business applications

Key Features

  • Assimilate blockchain services such as Ethereum and Hyperledger to transform industrial applications
  • Know in and out of blockchain technology to understand various business use...
The Early Roman Expansion into Italy: Elite Negotiation and Family Agendas
The Early Roman Expansion into Italy: Elite Negotiation and Family Agendas
This book presents a radical new interpretation of Roman expansion in Italy during the fourth and third centuries BCE. Nicola Terrenato argues that the process was accomplished by means of a grand bargain that was negotiated between the landed elites of central and southern Italy, while military conquest played a much smaller role than is...
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