Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with...
The book aims at providing an all-round enrichment of knowledge in the area of object-oriented programming with C++ as the implementation of language. The author has used simple language to explain critical concepts of object-oriented programming and for...
Discover the essential concepts of libvirt development and see how to interface to Linux virtualization environments, such as QEMU/KVM, XEN, Virtuozzo, VMWare ESX, LXC, Bhyve, and more. This book will prepare you to set up and maintain a virtual machine environment.
An intermediate-level treatment of Bayesian hierarchical models and their applications, this book demonstrates the advantages of a Bayesian approach to data sets involving inferences for collections of related units or variables, and in methods where parameters can be treated as random collections. Through illustrative data analysis...
The book showcases examples of university engagement in community initiatives and reports on the results from research and from a variety of institutional projects and programmes. As a whole, the book illustrates how actors at the community (microlevel) and other levels (meso and macro) can make valuable and concrete contributions to...
This book presents new findings on cyber-physical systems design and modelling approaches based on AI and data-driven techniques, identifying the key industrial challenges and the main features of design and modelling processes. To enhance the efficiency of the design process, it proposes new approaches based on the concept of digital twins....
Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench...
This book examines the impacts of tourism-led transformations on the industrial historical waterfront at Darling Harbour and The Rocks in Sydney, Australia in the context of urban restructuring and deindustrialisation. The book also offers an extended reflection on the paradoxes between tourism and heritage. This discussion is not a new concept....
This book explores the career experiences of Generation A, the half-million individuals with autism spectrum disorder (ASD) who will reach adulthood in the next decade. With Generation A eligible to enter the workforce in unprecedented numbers, research is needed to help individuals, organizations, and educational institutions to work together...
Given the shortcomings of the Paris Agreement, Anja Zenker examines the potential of free trade benefits as an incentive mechanism for an effective and stable climate change cooperation of states. She addresses the question of how the specific policy design affects the success of the agreement, market and trade outcomes, as well as the...
This book provides readers with a comprehensive and up-to-date guide to non-invasive mechanical ventilation in palliative medicine, focusing on why and when it may be necessary. Physicians will find a practical guide to this specific context, particularly focused on pulmonary function and physiology in the elderly, and on ventilatory...
This handbook summarizes the research results on hydraulic problems in centrifugal pump design and describes the state of the art in a comprehensive way. For this 4th edition, current research results of practical relevance were included. The selection and presentation of the material was oriented towards the needs of pump...
