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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regardless of where their marketing organization is in the process.

The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about...

The General Theory of Relativity: A Mathematical Approach
The General Theory of Relativity: A Mathematical Approach
The book aims to expound the general theory of relativity with a mathematical point of view. Catering to the needs of postgraduate students and researchers in the field of astrophysics and mathematical physics, it offers the readers a comprehensive understanding of the advanced topics of the subject matter. It specifically discusses the...
Improving the Quality of ABAP Code: Striving for Perfection
Improving the Quality of ABAP Code: Striving for Perfection
In 2015, the American SAP Users Group (ASUG) wanted my opinion on a new survey that had been put out by a company called CAST, which had analyzed about 70 large custom ABAP applications from organizations all across the United States and Europe and come to the conclusion that all that custom code was a load of old baloney,...
A Mediterranean Platter: Meze, Tapas & More to Celebrate Mediterranean Diet Month & Beyond
A Mediterranean Platter: Meze, Tapas & More to Celebrate Mediterranean Diet Month & Beyond
A Mediterranean diet centers around traditional food that people ate in countries around the Mediterranean Sea way back in the sixties. Research led to the discovery that following the healthy way of eating can help prevent heart disease, strokes, and diabetes.

A Mediterranean diet isn't restrictive. It includes eating
...
Recalculating: Navigate Your Career Through the Changing World of Work
Recalculating: Navigate Your Career Through the Changing World of Work

A leading workplace expert provides an inspirational, practical, and forward-looking career playbook for recent grads, career changers, and transitioning professionals looking to thrive in today’s rapidly evolving workplace.

Covid-19 has heightened career uncertainty in a work landscape dominated...

Elliptic and Parabolic Equations Involving the Hardy-Leray Potential (De Gruyter Nonlinear Analysis and Applications)
Elliptic and Parabolic Equations Involving the Hardy-Leray Potential (De Gruyter Nonlinear Analysis and Applications)
The scientific literature on the Hardy-Leray inequality, also known as the uncertainty principle, is very extensive and scattered. The Hardy-Leray potential shows an extreme spectral behavior and a peculiar influence on diffusion problems, both stationary and evolutionary. In this book, a big part of the scattered knowledge about these different...
Delicious Sourdough Bread Recipes: The Only Sourdough Cookbook You Will Ever Need
Delicious Sourdough Bread Recipes: The Only Sourdough Cookbook You Will Ever Need
Are you a bread lover but find that it makes you bloated and constipated? Do you want to eat bread even when you are on a diet? If you have answered yes to any of these questions, this sourdough recipe cookbook is exactly what you need.

Sourdough is full of healthy goodness that will provide you with all the nutrients your
...
Yoghurt: A Global History (Edible)
Yoghurt: A Global History (Edible)
Yoghurt: A Global History is a fascinating look at the rich history of yoghurt, from its earliest awakenings in Neolithic times to the modern-day culinary phenomenon it has become. The book delves into its nutritious properties, analyzes worldwide consumption, and explores the new developments in yoghurts, including non-dairy...
The Covid-19 Vaccine Guide: The Quest for Implementation of Safe and Effective Vaccinations
The Covid-19 Vaccine Guide: The Quest for Implementation of Safe and Effective Vaccinations
What you should know about the Covid-19 vaccines from top experts in the field.

As the SARS-Cov2 virus emerged and spread globally in early 2020, unprecedented international efforts began to develop and test vaccines to control the devastating pandemic. This book focuses on the remarkable progress in developing
...
Systems Engineering Demystified: A practitioner's handbook for developing complex systems using a model-based approach
Systems Engineering Demystified: A practitioner's handbook for developing complex systems using a model-based approach

Get to grips with systems engineering life cycles, processes, and best practices and discover techniques to successfully develop complex systems

Key Features

  • Discover how to manage increased complexity and understand systems better via effective communication
  • Adopt a...
Pain Killer: A Memoir of Big League Addiction
Pain Killer: A Memoir of Big League Addiction
#1 BESTSELLER
 
"This book is at times startling, yet very real and down to earth . . . I saw [Brantt] in all phases of his life and his career. I consider him a friend and an ally. Pain Killer sends a strong message." --Darryl Sutter, former NHL player, coach, and GM

From the only
...
Comfy Canned Food Recipes: Tasty, Timesaving, And Splendid Everyday Meals
Comfy Canned Food Recipes: Tasty, Timesaving, And Splendid Everyday Meals
Pause! Do you know that you can use canned foods in tastier ways than just a food toss?

Canned foods have a beautiful reputation of making cooking easy and you should not sideline them as an inferior addition to foods. With the best and healthy canned foods, one can make delicious and pleasant foods to love.

...
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