 Basics Marketing 01: Consumer Behaviour
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on ... | | Thinking Objects: Contemporary Approaches to Product Design
Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and ... | | Basics Photography 03: Capturing Colour
To create great photographs, the photographer must understand color. Basics Photography: Capturing Colour guides beginning photographers through the basics of color theory and explains how humans perceive color, the color of light, how to use filtration and white balance, how to use color to generate dynamic images, and how ... |
