Routledge Handbook of Public Diplomacy
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor...
Routledge Dictionary of Economics (1st ed)
Compiled to meet the needs of students and professionals in economics, finance, accountancy and business, this wide-ranging, international Dictionary is for everyone who wants an up-to-date resource to the world of economics.
over 4200 comprehensive A to Z entries, from after-hours to z-score,...
Misunderstanding the Internet (Communication and Society)
The growth of the internet has been spectacular. There are now more 1.5 billion internet users across the globe, about one quarter of the world’s population. This is certainly a new phenomenon that is of enormous significance for the economic, political and social life of contemporary societies.
However, much popular and...
Advertising Theory (Routledge Communication Series)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...
What Designers Know
Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas...
The Photography Handbook (Media Practice)
The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media. It explores the history of lens-based picture making and examines the mediums' characteristics, scope and limitations.
Equipping the reader with a...
Creative Problem Solving for Managers
This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
The Primary English Encyclopedia
A comprehensive, user-friendly and interesting reference book that explains key concepts, ideas and current requirements in primary English. Includes:
over 600 entries
short definitions of key concepts (e.g. parts of speech)
succint explanations of current UK requirements
Business Process Management
Business Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization.
This is an easy-to-use, easy-to-read guide that provides a practical...
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