R is the amazing, free, open-access software package for scientific graphs and calculations used by scientists worldwide. The R Student Companion is a student-oriented manual describing how to use R in high school and college science and mathematics courses. Written for beginners in scientific computation, the book...
Designed to benefit scientific and engineering applications, Numerical Methods for Engineers and Scientists Using MATLAB® focuses on the fundamentals of numerical methods while making use of MATLAB software. The book introduces MATLAB early on and incorporates it throughout the chapters to perform symbolic,...
We can't imagine our lives without the Internet. It is the tool of our existence; without it we couldn't work, plan our social and leisure activities, and interact with friends. The Internet’s influence on contemporary society extends across every aspect of our personal and professional lives, but how has this altered us in...
Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially...
In CriticalThinking: An Appeal toReason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...
How better to learn the Special Theory of Relativity and the General Theory of Relativity than directly from their creator, Albert Einstein himself? In Relativity: The Special and the General Theory, Einstein describes the theories that made him famous, illuminating his case with numerous examples and a smattering of math (nothing more...
The first textbook of its kind, Quantitative Corpus Linguistics with R demonstrates how to use the open source programming language R for corpus linguistic analyses. Computational and corpus linguists doing corpus work will find that R provides an enormous range of functions that currently require several programs to...
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology.
Make the most of your ability to teach business-to-business marketing!
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Within an increasingly multimedia focused society, the use of external representations in learning, teaching and communication has increased dramatically. Whether in the classroom, university or workplace, there is a growing requirement to use and interpret a large variety of external representational forms and tools for knowledge...
This popular book shows students how to increase their power to analyze problems and comprehend what they read using the Think Aloud Pair Problem Solving [TAPPS] method. First it outlines and illustrates the method that good problem solvers use in attacking complex ideas. Then it provides practice in applying this method to a variety of...
