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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling...
Geeks and Geezers
Geeks and Geezers
We were drawn to thinking and then ultimately writing about geeks and geezers from very different starting points. Coauthoring a book isn’t quite like synchronized swimming. It’s more like gaining perspective and depth through incongruity. Through writing and arguing in what seemed like endless and percussive...
Tucci and Usmani's The Business of Photography
Tucci and Usmani's The Business of Photography

So you’ve decided to be a photographer. You studied photography in college or went to art school, and you’ve come to the point of deciding that it’s time to hang out your shingle. Or maybe you’re self-taught and everyone loves your work and says, “Hey, you could make...

My iPad
My iPad

Covers iPad Wi-Fi and 3G

 

Step-by-step

instructions with callouts to iPad photos that show you exactly what to do.

 

Help

...
Writing and Querying MapReduce Views in CouchDB
Writing and Querying MapReduce Views in CouchDB

If you are reading this book, then you likely have already installed CouchDB, explored the Futon web administration console, and created a few documents using the cURL command-line tool. You may even have created a CouchApp or other type of application that accesses documents stored in a CouchDB database. However, to use CouchDB for...

The Facebook Marketing Book
The Facebook Marketing Book

Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on...

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
...

Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle (International Studies in Entrepreneurship)
Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle (International Studies in Entrepreneurship)

The lifecycle of businesses is complicated. Right from birth, businesses experience not just opportunities but also many hurdles. The primary obstacle for all businesses is access to capital; drawing from a variety of fields and research perspectives, this book presents four scientific studies that explore the implications of financial...

Immigrant, Inc.: Why Immigrant Entrepreneurs Are Driving the New Economy
Immigrant, Inc.: Why Immigrant Entrepreneurs Are Driving the New Economy

A provocative look at the remarkable contributions of high-skill immigrant entrepreneurs in America

Both a revelation and a call-to-action, Immigrant, Inc. explores the uncommon skill and drive of America's new immigrants and their knack for innovation and entrepreneurship. From the techies who created icons of...

Gamers at Work: Stories Behind the Games People Play
Gamers at Work: Stories Behind the Games People Play

For nearly four decades, video games have captured the imaginations and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge.

Sales of
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Business Analysis: Microsoft Excel 2010 (MrExcel Library)
Business Analysis: Microsoft Excel 2010 (MrExcel Library)

USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS

 

Using real-world examples, Carlberg helps you put Excel’s features and functions to work and get the power of quantitative analysis behind your management...

Open Government: Collaboration, Transparency, and Participation in Practice
Open Government: Collaboration, Transparency, and Participation in Practice

In a world where web services can make real-time data accessible to anyone, how can the government leverage this openness to improve its operations and increase citizen participation and awareness? Through a collection of essays and case studies, leading visionaries and practitioners both inside and outside of government share their...

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