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 Managing Startups: Best Blog Posts
If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader... | | Makers at Work: Folks Reinventing the World One Object or Idea at a Time
What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A “maker,” of course. Playful and creative, makers are—through expertise and experimentation—creating art, products, and processes that change the way we think and interact with the... | | |
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A Practical Guide to Web App Success (Practical Guide Series)
In this book, Dan Zambonini hasn’t written a silver bullet. What
he’s written – through years of research, commercial success and
failures – is a manual to help you know what’s involved. He’s been
there and done it. Learnt the mistakes, recorded them here so we
can benefit. If you’re a... | | Fundamentals of Information Systems (with SOC Printed Access Card)
We are proud to publish the sixth edition of Fundamentals of Information Systems. This new
edition builds on the success of the previous editions in meeting the need for a concise
introductory information systems text. We have listened to feedback from the previous edition’s
adopters and manuscript reviewers and incorporated... | | Technical Analysis of Stock Trends, 9 Edition
Warp speed universe. Warp speed financial markets. The 8th Edition of this
classic book appeared when it seemed that the millennium and paradise had
been achieved and that, like McKay’s tulipomania, the price of stocks would
rise forever and men would rush from the world over and pay whatever
price was asked for... |
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| | 100 Great Marketing Ideas (100 Great Ideas)
IF YOU PICKED this book up, you are probably looking for some
new ideas. You might be a marketer yourself, you might be an
entrepreneur or small business person, or you might just want to be
able to drop in a few good ideas at the next meeting. This book will
help with any of those aims.
Marketing is, above... | | |
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