App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want, 9781449389765 (1449389767), O'Reilly, 2010

How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

Learn about the App Store and how Apple's mobile devices function
Follow guidelines for vetting and researching app ideas
Validate your ideas with customers -- and create an app they'll be passionate about
Assemble your development team, understand costs, and establish a workable process
Build your marketing plan while you develop your application
Test your working app extensively before submitting it to the App Store
Assess your app's performance and keep potential buyers engaged and enthusiastic

Three Myths About Building iPad/iPhone Apps

1. Being Artistically or Technically Challenged Makes You Useless
Roughly 30-40% of your app is about thinking including researching, a disciplined approach to talking to potential customers about your idea, and "mocking" your app in easy to use software tools. Even if you don't know how to design or develop an app, there's much to do before formally building it.

2. It's Impossible to Find People to Build an App
Today, there are mobile-specific resources available, which will make finding those that can help build your app much easier. And knowing the right questions to ask will allow you to be clear about how much your app will cost and how long it will take to build.

3. Marketing Occurs Once the App is Available
Starting your marketing earlier will help development and vice versa. Following the right steps to start developing and marketing your app at the same time will make your app considerably more successful once it launches.

Comments

Amazing Books

Adobe Photoshop Elements 3.0: Photographers' Guide

Course Technology PTR, 2004

There’s a reason why digital camera icons abound in the splash screens and introductory views of the brand new Photoshop Elements 3.0. Digital photography and Elements were made for each other. However, whether you’re using a digital pixel-grabber or a conventional film camera, Adobe’s revamped easy-to-use image editor has the...

Newnes Industrial Control Wiring Guide, Second Edition (Newnes Practitioner Ser)

Newnes, 2001

Concern for your own safety as well as the safety of others should always be on your mind. Most safety procedures are common sense but, because some hazards are not obvious, there are regulations born out of experience which are designed to make the workplace safer.

There are two aspects of safety which concern us in the assembly of...

The Passionate Torah: Sex and Judaism

University of New York, 2009

In this unique collection of essays, some of todayÂÂs smartest Jewish thinkers explore a broad range of fundamental questions in an effort to balance ancient tradition and modern sexuality.

In the last few decades a number of factors—post-modernism, feminism, queer liberation, and more—have brought discussion of...

Assessment of Feigned Cognitive Impairment: A Neuropsychological Perspective

The Guilford Press, 2007

Comprehensive and user friendly, this book synthesizes the growing literature on symptom feigning in cognitive testing and translates it into evidence-based recommendations for clinical and forensic practice. A wide range of cognitive effort assessment techniques and strategies are critically...

Pro Data Backup and Recovery

Apress, 2010

Pro Data Backup and Recovery has come from the many views of people that I have interacted with during my career as a systems administrator, systems engineer, and consultant. This book is primarily geared toward the systems engineers and architects within an organization, but it will also be useful for the day-to-day functions of systems...

Vehicle Crash Mechanics

CRC Press, 2002

Governed by strict regulations and the intricate balance of complex interactions among variables, the application of mechanics to vehicle crashworthiness is not a simple task. It demands a solid understanding of the fundamentals, careful analysis, and practical knowledge of the tools and techniques of that analysis. Vehicle Crash Mechanics sets...