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Auditing Social Media: A Governance and Risk Guide

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As I look back on my career at Microsoft, I feel fortunate to have had a front-row seat to witness an incredible shift in how people and organizations communicate and interact. I started at Microsoft in October 1994—about a year after America Online released AOL 1.0 for Windows. As early adopters of social media, Microsoft’s “technical evangelist,” Robert Scoble, emerged as a social media pioneer, blogging and producing videos of our employees and products as part of Microsoft’s Channel 9 MSDN Video team. Since then, we’ve led the way in embracing the power of online communities.

Today, people around the world are sharing their opinions and experiences about practically everything and anything. What started out as small groups of like-minded people talking about their profession and passions has transformed into an unbridled content democracy. Anyone with Internet access can readily voice his or her opinion, create multiple forms of content, create new products, and—in their own way—change the world.

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