As globalization gathers momentum, contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language, and set patterns of thinking.
Bridging the Culture Gap, written by two of Canning’s most experienced trainers, is a distillation of many years’ work and is based on the real-life business situations of their international clients. You’ll find out how to…
- deal sensitively with other cultures;
- mind your manners;
- avoid hidden dangers;
- get people to play ball;
- communicate with style;
- win the deal;
- and so much more.
Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone—of any nationality—to become a better communicator.
Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.
About the Authors
Penny Carté has been Canning’s Research and Development Director since 1988. During that time, she has run tailored courses for multinational companies from the automotive, pharmaceutical, chemical and financial sectors, and has traveled extensively throughout Europe and Asia. She has written and edited a wide range of cross-cultural, management skills and English for business training materials.
Chris Fox joined Canning in 1999, specializing in running courses for managers in the pharmaceutical, financial and aerospace sectors who style to suit the expectations of an international audience. He travels regularly throughout Europe, and beyond, liaising with client companies and delivering courses. He has published papers and articles on political and cultural theory.
