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The Good Retirement Guide 2019: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax
The Good Retirement Guide 2019: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax

Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds of useful hints, tips and insights into your retirement preparation, including brand new advice on making a career change...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business

28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers
...

How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

Managing Business Risk: A Practical Guide to Protecting Your Business
Managing Business Risk: A Practical Guide to Protecting Your Business

Effective risk management is a vital issue to consider when looking to safeguard a company’s commercial future and deal with the latest regulatory requirements. Managing Business Risk enables readers to maintain the clearest possible controls on risks that may threaten their businesses, while at the same time deliver...

Doing Business With China (Global Market Briefings Series)
Doing Business With China (Global Market Briefings Series)

This new edition of Doing Business with China marks the country’s first two historic events of the twenty-first century. On 11 December 2001, it finally became a member of the World Trade Organization (WTO), and on 15 November of the same year, with the official announcement of Mr. Hu Jintao’s appointment as Mr. Jiang...

Accounting for Non-Accountants
Accounting for Non-Accountants

An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...

The Top Consultant: Developing Your Skills For Greater Effectiveness
The Top Consultant: Developing Your Skills For Greater Effectiveness

Highly acclaimed, The Top Consultant is a comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. In this revised third edition of what has become a standard text, Calvert Markham shows how consultants can develop their performance in a wide range of...

Management Consulting In Practice: Award-Winning International Case Studies
Management Consulting In Practice: Award-Winning International Case Studies

This important new book explores the relationship between top management consultant teams and their clients. Through a series of case studies, from both the private and public sectors, it presents best practice in consulting at the sharp end of contemporary management across all disciplines including change management, business strategy,...

The Customer Management Scorecard: Managing CRM for Profit
The Customer Management Scorecard: Managing CRM for Profit

The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi’s Customer Management...

Ethics In Public Relations: A Guide To Best Practice
Ethics In Public Relations: A Guide To Best Practice

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

The Project Management Life Cycle: A Complete Step-By-Step Methodology for Initiating, Planning, Executing & Closing a Project Successfully
The Project Management Life Cycle: A Complete Step-By-Step Methodology for Initiating, Planning, Executing & Closing a Project Successfully
Over the past 20 years, businesses around the world have undergone rapid change. No longer are customers happy with their ‘status quo’ products or services: they expect businesses to adapt rapidly to the changing environment by providing more offerings, cheaper and faster than before. This rate of change has forced businesses to...
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