Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Change Management in Transition Economies: Integrating Corporate Strategy, Structure and Culture

Buy

Since the breakdown of the socialist regimes in Central and Eastern Europe, with their planned economies and lack of entrepreneurial freedom, a dramatic development of free markets and competitive enterprises in an extremely turbulent economic environment has been observed. One of these countries, Poland, can be regarded as a laboratory for scientific research on macroeconomic transformation and managerial change. Poland not only spearheaded the process of economic democratization and liberation, but in 1989, immediately after the political turnaround, it also became a preferred target market for concentrated investment by foreign enterprises. One prominent example, which is a focus of our research, is Beiersdorf-Lechia in Poznan, which produces and distributes the Nivea Creme brand in Poland and other Central and Eastern European countries. The many facets of the process of developing a market-oriented strategy, structure and culture reveal the enormous challenges of managing change in a transforming society.

Although there is a rapidly growing body of work on the macroeconomic transformation processes in Central and Eastern Europe, less has been written about the managerial challenges and problems of changing state-owned conglomerates into highly responsive, consumer-oriented, lean-structured private enterprises. Those managers of Western companies who were sent to the region were like astronauts venturing into unknown space. Most were unable to speak the language or understand the customs and culture of the countries in question. Furthermore they had to develop their own situation-related solutions as prior experience of similar change management processes did not exist.

The aim of this book is to fill the knowledge gap in this area by analyzing the complex transition of production-centred, highly diversified, vertically integrated conglomerates into thriving consumer-oriented private enterprises. One of the main findings of our in-depth analysis of the change process is that standard theories, models and recommendations for change management have to be reformulated. Many important facets of the change process are often underestimated or neglected, including the need for speedy action, the pressing demand for appropriate capital investment, the problem of inappropriately trained human resources, the resolution of conflicts of interest and the struggle between old and new holders of authority, all of which require a flexible, situation-dependent, management leadership style.

About the Editors

Heinz-Jurgen Stuting is General Manager of Beiersdorf-Lechia SA Poznan, Poland.

Wolfgang Dorow holds the Chair for Strategic Management and Organizational Behaviour, European University Viadrina, Germany.

Frank Claasen is Project Manager Consumer Systems at Beiersdorf AG, Hamburg, Germany.

Susanne Blazejewski is Assistant Professor in Strategic Management and Organizational Behavior, European University Viadrina, Germany.

(HTML tags aren't allowed.)

Red Hat Linux 9 Professional Secrets
Red Hat Linux 9 Professional Secrets
This ultimate under-the-hood guide to Red Hat Linux 9 takes the reader beyond obvious information about this complicated OS, revealing hidden features, tricks and alternate methods not easily found elsewhere.

It takes an expert to unlock the deepest secrets of Red Hat Linux 9–to show you what’s really under the hood and how
...
Dynamic Contrast-Enhanced Magnetic Resonance Imaging in Oncology (Medical Radiology / Diagnostic Imaging)
Dynamic Contrast-Enhanced Magnetic Resonance Imaging in Oncology (Medical Radiology / Diagnostic Imaging)
Radiologists have long been interested in imaging and measuring blood fl ow and in characterising the structure of blood vessels within pathological tissues. In 1927 Egas Moniz described the technique of cerebral angiography using injection of radio-opaque contrast agent combined with conventional radiology. His earlier published...
The Tech-Savvy Real Estate Agent
The Tech-Savvy Real Estate Agent

Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you're like most realtors you've probably only scratched the surface. In...


Transactions on Rough Sets VIII (Lecture Notes in Computer Science)
Transactions on Rough Sets VIII (Lecture Notes in Computer Science)
The LNCS journal Transactions on Rough Sets is devoted to the entire spectrum of rough sets related issues, from logical and mathematical foundations, through all aspects of rough set theory and its applications, such as data mining, knowledge discovery, and intelligent information processing, to relations between rough sets and other approaches to...
COBOL Programmers Swing with Java
COBOL Programmers Swing with Java
"This book will get maximum leverage out of any reader's COBOL background. I would recommend it as a starting point for a COBOL programmer who is planning to learn Java." Computing Reviews

Featuring the development of graphical user interfaces (GUI's) using the latest in Java swing components, this new edition of
...
Hacking Capitalism: The Free and Open Source Software Movement (Routledge Research in Information Technology and Society)
Hacking Capitalism: The Free and Open Source Software Movement (Routledge Research in Information Technology and Society)

The Free and Open Source Software (FOSS) movement demonstrates how labour can self-organise production, and, as is shown by the free operating system GNU/Linux, even compete with some of the worlds largest firms. The book examines the hopes of such thinkers as Friedrich Schiller, Karl Marx, Herbert Marcuse and Antonio Negri, in the light of...

©2021 LearnIT (support@pdfchm.net) - Privacy Policy