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Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.
Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.
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Illustrates cost-benefit evaluation of potential projects
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Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools
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Approachable reference can be read from cover to cover by readers of all experience levels
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Includes practical examples and case studies as well as actionable business insights from author's own experience
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The Fundamental Constants: A Mystery of PhysicsThe speed of light, the fine structure constant, and Newton's constant of gravity -- these are just three among the many physical constants that define our picture of the world. Where do they come from? Are they constant in time and across space? In this book, physicist and author Harald Fritzsch invites the reader to explore the mystery of the... | | | | Building Web Services with Java: Making Sense of XML, SOAP, WSDL and UDDIThe Web services approach is the next step in the evolution of distributed computing. Based on open industry standards, Web services enable your software to integrate with partners and clients in a fashion that is loosely coupled, simple, and platform-independent. Building Web Services with Java: Making Sense of XML, SOAP,... |
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