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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
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Discover exactly how the Google Analytics system works
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Learn how to configure the system to measure data most relevant to your business goals
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Track online marketing activities, including cost-per-click ads, email, and internal campaigns
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Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
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Configure Google Analytics to track enterprise data, including multiple domains
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Use advanced techniques such as custom variables and CRM integration
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 Sams Teach Yourself Visual C++ 6 in 21 DaysLearn Visual C++ through the Teach Yourself series, with sections on: Q&A, Do's and Don'ts, Workshop, Shaded syntax boxes, Type/Output/Analysis icons. Week One starts you with Visual C++. After installing and maneuvering through the components of the software, you'll examine a preliminary program to get the feel for C++ and Visual C++. You'll... | | UML Xtra-Light: How to Specify Your Software RequirementsThe excellent idea of writing a lightweight book on the Unified Modeling Language (UML) wasn't ours, we admit. This idea originated from Milan's customers. Having taught more than a hundred courses and seminars on omponent approaches to software development and on UML over the past few years, he was repeatedly asked for 'UML made easy' for people... | | Maya 4.5 FundamentalsMaya 4.5 Fundamentals takes the user from a review of 3D fundamentals to a working knowledge of creating content in Maya 4.5. Topics covered include the interface and primary tools, modeling with NURBS and polygons, applying materials and textures, lighting, using modifiers and deformers, animating scenes, using... |
Engineers Guide to MATLAB, An (3rd Edition)
An Engineer's Guide to MATLAB, 3/e, is an authoritative guide to generating readable, compact, and verifiably correct MATLAB programs. It is ideal for undergraduate engineering courses in Mechanical, Aeronautical, Civil, and Electrical engineering that require/use MATLAB.
... | | A Guide to the Wireless Engineering Body of Knowledge (WEBOK)The ultimate reference book for professionals in the wireless industry
The information presented in this book reflects the evolution of wireless technologies, their impact on the profession, and the industry's commonly accepted best practices. Organized into seven main areas of expertise, A Guide to the Wireless... | | Designing Web Navigation: Optimizing the User ExperienceThoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation... |
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