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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
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GitLab Cookbook
GitLab Cookbook

Over 60 hands-on recipes to efficiently self-host your own Git repository using GitLab

About This Book

  • Get hands-on with day-to-day tasks to effectively manage and administer your repository with GitLab
  • Covers advanced topics like GitLab continuous integration and LDAP integration
  • ...
Mayo Clinic Images in Internal Medicine: Self-Assessment for Board Exam Review
Mayo Clinic Images in Internal Medicine: Self-Assessment for Board Exam Review

Accessible, flexible, authoritative, and up-to-date. These words accurately describe the latest edition of Mayo Clinic Images in Internal Medicine: Self-Assessment for Board Exam Review. Designed to highlight important teaching points, the book is an invaluable tool for physicians in training and clinicians preparing for certification or...

OSPF Network Design Solutions
OSPF Network Design Solutions

Network routing protocols have emerged as key enabling technologies in a computing world now dominated by connectivity. From a very high-level perspective, these routing protocols can be split into interior gateway protocols (IGPs) and exterior gateway protocols (EGPs). In general, the routing techniques used by IGPs are based on either...


Information and Communications Technology for Competitive Intelligence
Information and Communications Technology for Competitive Intelligence
Competitive Intelligence can be described as producing and processing information about the environment of an organization for strategic purposes. To formulate a strategy, an organization needs to collect and process information about its environment—about, for instance, competitors, customers, suppliers, governments, technological trends or...
Semantic Multimedia and Ontologies: Theory and Applications
Semantic Multimedia and Ontologies: Theory and Applications
This book draws together experts from the multimedia, the knowledge and the integrated multimedia-knowledge domains to explore how knowledge technologies can be exploited to create new multimedia applications, and how multimedia technologies can provide new contexts for the use of knowledge technologies.

The step-by-step approach guides the...

AIR Bible
AIR Bible
Adobe AIR is a revolutionary technology that blurs the line between the desktop and the web. The AIR Bible will get developers up and running building simple AIR application, then take them through all aspects of the new API. The authors have a wealth of experience in building Rich Internet Applications using Flex, Flash, HTML, and Ajax. They will...
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