The use of electrochemical energy storage systems in automotive applications also involves new requirements for modeling these systems, especially in terms of model depth and model quality. Currently, mainly simple application-oriented models are used to describe the physical behavior of batteries. This book provides a step beyond of...

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

"Good old fashioned advice on how to have a great attitude, delivered in a pithy andinteresting way."
—Karen Leland, bestselling author of Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and...