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This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. |
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 termcap & terminfo (O'Reilly Nutshell)
While termcap and terminfo are no longer as important as they once were, due to the growth of the X terminal market and increased standardization among ASCII terminals, handling different terminal types can still be a headache for system administrators. The termcap and terminfo databases are UNIX's solution to the difficulty of... | | The Origin and Evolution of the Solar SystemThe Origin and Evolution of the Solar System begins by describing historical, i.e. pre-1950, theories and illustrating why they became unacceptable. The main part then critically examines five extant theories, including the current paradigm, the Solar Nebula Theory, to determine how well they fit with accepted scientific principles and... | | Photoshop CS for DummiesPlay with pixels, lasso layers, and make your subjects look spectacular. It’s no secret—Photoshop has been described as a little bit beastly. But armed with this book, you can tame that beast in no time and be working with digital images, understanding PICT and EPS files, matching colors, creating layer comps, using filters, and... |
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