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Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.
The tastes, soul and perception of life of the human being are open to an infinite set of demands. The active lifestyle of the 20th century has revealed the requirement for mobile communication systems. In our era, the Internet is considered one of the most important benefits of technology and it has provided very significant means in terms of reaching individuals, corporate communication and information since the very first time that it took its part on the new global order and the internet network has expanded continuously finally reaching to a level that provides the opportunity of unlimited access to almost any part of the world. In the last twenty years, when internet and information technologies have developed, serious changes and developments have occurred with regard to the circulation of information in the world. As a result, internet created the base for information that would expose wider systems than internet itself. |
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 Aquatic Invasions in the Black, Caspian, and Mediterranean SeasThe present volume contains the presentations of a NATO advanced Research Workshop (ARW) entitled “The invasion of the Black, Mediterranean and Caspian Seas by the American Ctenophore, Mnemiopsis leidyi Agassiz: a multidisciplinary perspective and a comparison with other aquatic invasions”, held on 24 - 26 June 2002 in... |  |  Design of Analog CMOS Integrated CircuitsThe CMOS technology area has quickly grown, calling for a new text--and here it is, covering the analysis and design of CMOS integrated circuits that practicing engineers need to master to succeed. Filled with many examples and chapter-ending problems, the book not only describes the thought process behind each circuit topology, but also considers... |  |  Sarbanes-Oxley Internal Controls: Effective Auditing with AS5, CobiT, and ITILThe passage of the Sarbanes-Oxley Act (SOx) in 2002 almost seems like distant history today. That legislation became effective after a series of accounting scandals led to the failure of several then major corporations, such as Enron and WorldCom, the conviction and imprisonment of multiple key executives, and the failure of the major public... |
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