|
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role.
This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results. |
|
|
 Photoshop Elements 11 All-in-One For Dummies
Bring out the best in your images with the latest version of Photoshop Elements
Photoshop Elements is the top selling consumer photo editing software and Adobe continues to add innovative features that allow digital photo enthusiasts to do it all. This value-packed reference combines nine content-rich minibooks in one... | | Cyber Adversary Characterization: Auditing the Hacker MindA book about hacking is a book about everything.
First, the meaning of hacker.
The word “hacker” emerged in an engineering context and became popular
at The Massachusetts Institute of Technology (MIT), among other places, as a
way to talk about any ingenious, creative, or unconventional use of a machine... | | Enterprise & Small Business: Principles, Practice & Policy
"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and... |
|
