| Create an effective search engine advertising strategy to make sure you get the most bang for your buck!
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Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions.
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Author breaks down sophisticated topics and communicates them in a way that anyone can grasp what has to happen to make a website succeed.
A few years ago, getting a top ranking within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. While good web site design remains key to attaining listings in certain search engines, most search engines allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This new advertising opportunity means that small businesses can compete directly with large corporations without having bigger, better web sites. Paid search engine listings can point to any page within a web site. So today, a top keyword position is less about luck and more about strategy and businesses with out a strategy are losing sales. Second only to e-mail, the most common activity for U.S. Internet users is searching for information. Fortunately, with a little education and preplanning, any company can launch a search engine advertising program - within days. This book reveals how to effectively buy a top position on the major search engines and directories. Readers will discover how to avoid common pitfalls such as poor-performing ad copy and low visitor-to-buyer conversions. This book teaches novices how to immediately market their web sites in search engines. It also offers tips for advanced marketers to evaluate and improve their current results. |
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Recombinant Protein Production in Yeast (Methods in Molecular Biology)
This volume provides an overview of the main yeast production platforms currently used and future yeast cell factories for recombinant protein production. Chapters detail approaches of genetic and metabolic engineering, co-factor containing proteins and virus-like particles, glycoproteins, and post-translational... | | Media Diversity: Economics, Ownership, and the FCC (LEA's Communication Series)Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an... | | Power Plant Engineering
There have been significant developments and advances in the field of power plant engineering, computer applications on energy audit and management, environmental audit and management, human development and environment. The authors have been encouraged to write this pioneer book for the benefit of students of engineering and researchers due... |
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