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Strategies and Tools for Corporate Blogging

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While this book describes some of the benefits of corporate blogging, the book’s focus is to give the reader the tools and strategies to develop expertise in how to build a successful corporate blog. This book is not about why blogging is necessary for a company per se; rather, the focus is on enabling the reader to conduct effective corporate blogger relations.

In 2003, when I started blogging I was interested in how businesses can use blogs to reach high rankings in search engines, but quickly discovered blogs do so much more in terms of creating dialogue between companies and their customers. When I was approached by Butterworth-Heinemann Elsevier in late 2005 and asked if I’d like to write a book about the topic of corporate blogging, I was excited to be able to bring together in a book all of the research and ideas I’ve collected over the last few years. Although many books have been published on this topic, none have really targeted how to conduct blogger relations. This book sets out to help the reader to build a successful blog using blogger relations.
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