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The Optics of Life: A Biologist's Guide to Light in Nature

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Optics--a field of physics focusing on the study of light--is also central to many areas of biology, including vision, ecology, botany, animal behavior, neurobiology, and molecular biology. The Optics of Life introduces the fundamentals of optics to biologists and nonphysicists, giving them the tools they need to successfully incorporate optical measurements and principles into their research. Sönke Johnsen starts with the basics, describing the properties of light and the units and geometry of measurement. He then explores how light is created and propagates and how it interacts with matter, covering topics such as absorption, scattering, fluorescence, and polarization. Johnsen also provides a tutorial on how to measure light as well as an informative discussion of quantum mechanics.The Optics of Life features a host of examples drawn from nature and everyday life, and several appendixes that offer further practical guidance for researchers. This concise book uses a minimum of equations and jargon, explaining the basic physics of light in a succinct and lively manner. It is the essential primer for working biologists and for anyone seeking an accessible introduction to optics.

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Global Marketing Management
Global Marketing Management

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...

A Transition to Abstract Mathematics, Second Edition: Learning Mathematical Thinking and Writing
A Transition to Abstract Mathematics, Second Edition: Learning Mathematical Thinking and Writing
This second edition assists engineering and physical science students on fundamental proof techniques and learning to think and write mathematics

Constructing concise and correct proofs is one of the most challenging aspects of learning to work with advanced mathematics. Meeting this challenge is a defining moment for those
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Make Talent Your Business: How Exceptional Managers Develop People While Getting Results (Bk Business)
Make Talent Your Business: How Exceptional Managers Develop People While Getting Results (Bk Business)

Despite considerable investment in resources and tools, many managers and their companies struggle to get the level of talent they truly require. Make Talent Your Business gets to the heart of the matter: Managers themselves are in the best position to help people learn from experience (the uncontested major source of...


Web Site Measurement Hacks
Web Site Measurement Hacks

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit?...

Desktop Witness: The Do's and Don'ts of Personal Computer Security
Desktop Witness: The Do's and Don'ts of Personal Computer Security

When asked 'who are you?', people in different cultures tend to define themselves fundamentally differently in terms of what their respective culture considers to be most important. In cultures where one's professional and economic status is most important, people say 'I am an engineer', or 'a priest at St...

Learning AngularJS: A Guide to AngularJS Development
Learning AngularJS: A Guide to AngularJS Development

With AngularJS, you can quickly build client-side applications that run well on any desktop or mobile platform, using REST web services for backend processes. You may have heard that the learning curve for this JavaScript MVC framework is too steep, but that’s not the case. This practical guide provides a hands-on approach to...

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